Here at Baby Alive® Doll, we believe that playtime should be imaginative, educational, and above all – fun! That’s why for over 50 years, we’ve been creating incredibly lifelike baby dolls that give children the unique experience of nurturing and caring for their very own “real baby”.
Our innovative dolls don’t just look real – they act real too! Our dolls eat, drink, wet their diapers, and make cute babbling sounds that truly come to life in a child’s hands. This gives kids the incredibly rewarding feeling of parenting their own baby, helping them learn skills like nurturing, responsibility, and empathy along the way.
Beyond nurturing play, our dolls also introduce kids to important life skills like feeding, changing, bathing, and dressing a baby. Our dolls feature various accessories that encourage interactive feeding, changing, bathing and more. Kids go through the full routine of caring for a baby, which gives them a sense of accomplishment and pride.
No other baby doll line compares to the realism and interactive play of Baby Alive®. While regular baby dolls remain stagnant and lifeless, our dolls respond to love and care just like a real infant. This creates an unforgettable bonding experience for kids that keeps them engaged in nurturing play for hours on end.
But our dolls aren’t just about fun – they’re also designed to be 100% safe for kids. All Baby Alive® dolls are tested to meet or exceed U.S. safety standards, so you can have peace of mind when your little one is playing baby with their new best friend.
If you’re looking for a baby doll that takes interactive play to the next level, then you’ve come to the right place! Read on to learn all about our brand, our dolls, and why we’re committed to creating the most innovative and imaginative baby doll play experience for children worldwide.
Our History

Baby Alive® was first introduced in 1973, under legendary toy creator Kenner. While dolls back then were just baby-shaped lumps of plastic, Kenner had a vision for creating the most lifelike baby anyone had ever seen.
Using innovative technology and detailed sculpting, they unveiled the very first drink and wet doll – Baby Alive® – sparking a new era of nurturing play for kids. For the first time, children could mix up a bottle, feed their doll, and care for it when it needed a diaper change.
Kids went crazy for this incredibly life-like doll that acted just like a real baby. Baby Alive® was a massive success, showing that children yearned for a nurturing play experience that felt as close to real parenting as possible.
Over the next decades, generations of children grew up with Baby Alive® as their first baby doll. As technology advanced, so did the realism of our dolls. Through the 80s, 90s, and 2000s, we continued enhancing our dolls’ lifelike movements, sounds, and play features.
We added dolls that could make babbling sounds, cry real tears, and more, allowing kids to emotionally bond and care for their baby. While regular doll play stagnated, we kept innovating new ways for children to have an imaginative parenting experience.
Today, Baby Alive® remains at the forefront of nurturing doll play. Now under the Hasbro brand, our team keeps pushing the limits on what a baby doll can do. We’ve created over 100 unique Baby Alive® dolls that eat, drink, wet, move, and sound just like a real baby.
Our dolls are now more lifelike than ever before thanks to detailed sculpting, quality craftsmanship, and innovative interactive features. Yet while the technology has evolved, our vision remains the same – to create baby dolls that inspire the most imaginative and rewarding nurturing play for children around the world.
Our Dolls
Our full lineup includes a wide variety of Baby Alive® dolls suited for all interests, budgets, and age ranges. While each doll has its own unique features and personality, they all share the signature Baby Alive® qualities:
- Lifelike sounds – From coos and babbles to cries, our dolls make noises just like a real baby!
- Realistic movements – From facial expressions to arm and leg movements, our dolls move and respond just like an infant.
- Interactive play – Our dolls don’t just sit lifeless. Kids can feed, burp, change, bathe and nurture them for engaging, imaginative play.
- Adorable details – No detail is overlooked, from the hair and eyelashes down to the tiny toes and fingers. Our sculpting is beautifully realistic.
- Safety tested – All our dolls meet or exceed U.S. safety standards for materials, sounds, and construction.
Within our baby doll lineup, you’ll find exciting themes and activities like:
- Baby dolls that eat or drink – These dolls take messy baby play to the next level! Kids can feed them a bottle or spoon, then change their diaper when they tinkle or poop.
- Baby dolls that make sounds – From coos to cries, these interactive babies babble and make noise just like a real infant. Kids love soothing them when they cry!
- Baby dolls that open and close their eyes – Our sleeping babies drift off just like a real newborn. Kids say they look so peaceful when their eyes gently shut!
- Baby dolls with mix-and-make accessories – Kids get to prepare baby food then feed it to their hungry baby. Just like a real parent!
- Baby bath dolls – Bathtime is extra fun when kids get to wash their baby’s hair, listen to it babble, then dry those cute little toes!
- Baby walking dolls – As kids nurture their baby, it gains strength and eventually takes its first steps! An amazing milestone.
No matter which Baby Alive® doll you choose, you can count on an incredibly realistic nurturing experience packed with hours of imaginative play. Browse our full selection to pick the perfect baby doll to bring home today!
Our Quality & Safety Promise

Our number one priority at Baby Alive® is creating dolls that are completely safe for play. We adhere to strict global safety standards and rigorously test all our dolls before they go to market.
In the design process, we use high-quality, non-toxic materials carefully selected to withstand regular use. Durability and stain resistance ensure our dolls maintain their beauty even with messy eating and diaper play.
We meticulously engineer our mechanical features like eyes, mouths, and limbs to open/close smoothly without pinching fingers. All edges are rounded and seam allowances eliminated for a completely safe play experience.
Our sound features stay within safe decibel levels and timers prevent overuse. Food, diapers and accessories are made from non-toxic household materials safe for kids.
Once built, all dolls undergo safety tests including:
- Drop testing – Dolls are dropped from various heights onto different surfaces to ensure no breakage.
- Tension testing – All moving parts are tested to withstand regular use without hazard.
- Flammability testing – All materials are rigorously tested not to ignite when exposed to open flame.
- Chemical testing – Materials are lab tested to be free from prohibited phthalates and lead.
We proudly exceed all toy safety standards mandated by the U.S. Consumer Product Safety Commission (CPSC). But we don’t stop there – Baby Alive® dolls also meet or surpass international toy safety standards including ASTM F963, EN71, and others.
You can be 100% confident in the safety and quality craftsmanship of an authentic Baby Alive® doll. We take pride in designing dolls that bring joy, not harm. When you see the Baby Alive® logo, you know your child is getting the very best in nurturing doll play.
Nurturing Young Minds
We don’t just make baby dolls – we make memories! For over 50 years Baby Alive® has provided magical, memorable experiences for children worldwide. Nothing compares to the look of joy on a child’s face as they nurture their Baby Alive® doll for the very first time.
Through imaginative play, our dolls help shape young minds and futures in many positive ways:
Nurturing Care
The act of caring for their baby doll teaches children nurturing skills they’ll use their whole lives. They learn to be gentle, responsible, empathetic and attentive – all while building their self-esteem.
Emotional Growth
Children form a special bond with their Baby Alive® doll, pouring their love into keeping it clean, fed, and happy. This emotional connection helps them develop empathy and compassion.
Life Skills
By role-playing parenting tasks like feeding, changing, dressing, and bathing, kids gain confidence in essential life skills that build independence.
Responsibility
When children are tasked with keeping their baby doll clean, dry, and nurtured, they gain experience with responsibility at a young age.
Cooperation
Caring for a baby doll together helps siblings bond. They learn to share responsibility, compromise, and work as a team – just like parents do!
STEM Skills
Our dolls introduce children to science concepts like mixing, hygiene, physics of movement, and more. This sets the foundation for stronger STEM skills as they grow.
Hours of Fun!
Nothing beats the excitement on a child’s face playing with their new best friend! Our dolls unlock hours of wholesome, screen-free fun.
Watching children light up as they explore parenting through dolls is an experience we cherish. While play styles may evolve over the decades, imagination and heart never go out of style at Baby Alive®.
Join Our Community

Beyond our dolls themselves, the Baby Alive® brand strives to build an inclusive, supportive community for doll lovers worldwide. We aim to be more than just a toy company – we want to fuel a movement of imaginative play that develops children into compassionate, responsible citizens.
That’s why we’re active both online and in-person connecting with fellow parents, collectors, and doll enthusiasts. Follow us on social media for the latest Baby Alive® news, doll releases, parenting tips, fan photos, and more.
Our popular Baby Alive® YouTube channel is full of fun skits, doll videos, and creative parenting content. We also partner with top influencers, parenting experts, educators, and bloggers to provide valuable play tips to our community.
For direct interaction, check out our local events calendar. We make appearances at top toy fairs, family festivals, and partner events year-round. Stop by our booths to demo new doll releases, enter giveaways, and meet other doll fans in your area face-to-face.
Through an open, inclusive approach, we aim to make Baby Alive® the epicenter for imaginative doll play. There’s a whole community of fellow doll lovers out there – and we can’t wait for you to join us!
A Play Legacy, Continuing
For over 50 remarkable years the Baby Alive® brand has had a single vision: to create the most realistic, nurturing play experience that develops young minds through imagination. While our dolls continue advancing with new technologies, our core commitment to safe, quality play never wavers.
Every day we get to spark creativity and joy in children worldwide. Nothing inspires us more than the way kids light up when they first cradle their new Baby Alive® doll. In that special moment, a unique bond forms and playtime magic happens.
Whether you’ve been a fan since the 70s or are discovering us for the first time today, thank you for being part of the Baby Alive® family! With your support, we look forward to continuing our legacy of inspiring imagination for generations to come.